April 18, 2024
How to Avoid These 4 Common Mistakes That Hurt Your Adsterra CPM Rates

How to Avoid These 4 Common Mistakes That Hurt Your Adsterra CPM Rates

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How to Avoid These 4 Common Mistakes That Hurt Your Adsterra CPM Rates

If you’re a publisher or a webmaster looking for a reliable and profitable ad network, you might have heard of Adsterra. Adsterra is a leading global advertising platform that offers various ad formats, such as popunder, banner, native, video, and push notifications, to help you monetize your traffic and grow your revenue.

But how do you make the most out of Adsterra and get the best CPM rates for your traffic? CPM, or cost per mille, is the amount of money you earn for every 1,000 ad impressions on your website. The higher your CPM, the more money you make.

Unfortunately, many publishers and webmasters make some common mistakes that affect their Adsterra CPM rates and lower their earnings potential. In this blog post, we’ll reveal these 4 mistakes and show you how to avoid them. By following these tips, you’ll be able to boost your Adsterra CPM rates and maximize your income from your website.

Mistake #1: Not Choosing the Right Ad Format for Your Website

One of the biggest mistakes you can make is not choosing the right ad format for your website. Adsterra offers a variety of ad formats, each with its own advantages and disadvantages. Some ad formats may perform better than others, depending on your website’s niche, design, layout, content, and audience.

For example, popunder ads are one of the most popular and profitable ad formats on Adsterra. They are ads that open in a new browser tab or window, behind the current one. They are less intrusive than pop-up ads, and they can generate high CPM rates, especially for social and mobile traffic. However, popunder ads may not be suitable for all websites, especially those that require a lot of user interaction, such as games, quizzes, or surveys. In that case, you may want to use other ad formats, such as banner, native, or video ads, that blend in with your website’s content and offer a better user experience.

The key is to test different ad formats and see which ones perform best for your website. You can use Adsterra’s A/B testing feature to compare different ad formats and optimize your CPM rates. You can also use Adsterra’s smart rotator feature to automatically display the best-performing ad format for each visitor, based on their device, location, behavior, and preferences.

Mistake #2: Not Targeting the Right Geos for Your Traffic

Another mistake you can make is not targeting the right geos for your traffic. Geos, or geographic locations, are one of the main factors that affect your Adsterra CPM rates. Different geos have different levels of demand and competition for online advertising, which influence the CPM rates you can get for your traffic.

Generally speaking, the higher the demand and the lower the competition, the higher the CPM rates. For example, Tier 1 geos, such as the US, UK, Canada, Australia, and Germany, have high demand and high competition for online advertising, which means they have high CPM rates, but also high requirements for traffic quality and volume. Tier 2 geos, such as Brazil, India, Mexico, and Russia, have moderate demand and moderate competition for online advertising, which means they have moderate CPM rates, but also moderate requirements for traffic quality and volume. Tier 3 geos, such as Nigeria, Indonesia, Vietnam, and Egypt, have low demand and low competition for online advertising, which means they have low CPM rates, but also low requirements for traffic quality and volume.

The trick is to target the geos that match your traffic quality and volume, and that offer the best CPM rates for your ad format. For example, if you have high-quality and high-volume traffic, you may want to target Tier 1 geos, where you can get the highest CPM rates, especially for popunder, video, and push notification ads. If you have moderate-quality and moderate-volume traffic, you may want to target Tier 2 geos, where you can get decent CPM rates, especially for banner, native, and video ads. If you have low-quality and low-volume traffic, you may want to target Tier 3 geos, where you can still get some CPM rates, especially for popunder and push notification ads.

You can use Adsterra’s geo-targeting feature to select the geos you want to target for your traffic. You can also use Adsterra’s geo-bidding feature to set different CPM rates for different geos, depending on their performance and profitability. This way, you can optimize your Adsterra CPM rates and increase your revenue from your traffic.

Mistake #3: Not Optimizing Your Website for User Experience and SEO

A third mistake you can make is not optimizing your website for user experience and SEO. User experience and SEO are two of the most important aspects of running a successful website. They affect not only your traffic quality and volume, but also your Adsterra CPM rates and earnings.

User experience, or UX, is how your visitors feel when they interact with your website. It includes factors such as your website’s speed, design, layout, navigation, content, and functionality. A good UX can make your visitors stay longer, engage more, and convert better on your website. A bad UX can make your visitors leave quickly, bounce more, and ignore your ads on your website.

SEO, or search engine optimization, is how your website ranks on search engines, such as Google, Bing, or Yahoo. It includes factors such as your website’s keywords, titles, descriptions, headings, images, links, and content. A good SEO can make your website rank higher, attract more, and drive more organic traffic to your website. A bad SEO can make your website rank lower, lose more, and drive less organic traffic to your website.

Both UX and SEO can affect your Adsterra CPM rates, because they affect your traffic quality and volume. The higher your traffic quality and volume, the higher your Adsterra CPM rates. The lower your traffic quality and volume, the lower your Adsterra CPM rates.

Therefore, you should optimize your website for UX and SEO, to improve your traffic quality and volume, and boost your Adsterra CPM rates. Here are some tips to optimize your website for UX and SEO:

  • Use a fast, reliable, and secure web hosting service for your website.
  • Use a responsive, mobile-friendly, and user-friendly web design for your website.
  • Use a clear, simple, and intuitive web layout and navigation for your website.
  • Use a catchy, relevant, and keyword-rich web title and description for your website.
  • Use a compelling, informative, and original web content for your website.
  • Use a moderate, relevant, and non-intrusive web ads for your website.
  • Use a proper, descriptive, and optimized web images for your website.
  • Use a valid, diverse, and natural web links for your website.
  • Use a regular, consistent, and fresh web updates for your website.

Mistake #4: Not Tracking and Analyzing Your Ad Performance and Results

The fourth and final mistake you can make is not tracking and analyzing your ad performance and results. Tracking and analyzing your ad performance and results is crucial for optimizing your Adsterra CPM rates and maximizing your income from your website.

Tracking and analyzing your ad performance and results can help you:

  • Understand your traffic sources, geos, devices, and behaviors.
  • Identify your best-performing and worst-performing ad formats, placements, and campaigns.
  • Discover your strengths, weaknesses, opportunities, and threats.
  • Test your hypotheses, assumptions, and strategies.
  • Measure your progress, outcomes, and ROI.
  • Make data-driven decisions, actions, and improvements.

Without tracking and analyzing your ad performance and results, you’re flying blind. You don’t know what works and what doesn’t, what to keep and what to change, what to do more and what to do less. You’re wasting your time, money, and effort on ineffective and inefficient ads. You’re missing out on potential and profitable opportunities.

Therefore, you should track and analyze your ad performance and results, to optimize your Adsterra CPM rates and maximize your income from your website. Here are some tools and tips to track and analyze your ad performance and results:

  • Use Adsterra’s dashboard and reports to track and analyze your ad impressions, clicks, conversions, CPM rates, and earnings.
  • Use Google Analytics to track and analyze your website traffic, sessions, users, bounce rate, and time on site.
  • Use Google Search Console to track and analyze your website search performance, impressions, clicks, CTR, and position.
  • Use Google PageSpeed Insights to track and analyze your website speed, performance, and optimization.
  • Use A/B testing to track and analyze the impact of different ad formats, placements, and campaigns on your CPM rates and earnings.
  • Use geo-bidding to track and analyze the performance and profitability of different geos for your traffic and ads.

Conclusion

Adsterra is a great ad network for publishers and webmasters who want to monetize their traffic and grow their revenue. However, to get the best CPM rates and earnings from Adsterra, you need to avoid these 4 common mistakes:

  • Not choosing the right ad format for your website.
  • Not targeting the right geos for your traffic.
  • Not optimizing your website for user experience and SEO.
  • Not tracking and analyzing your ad performance and results.

By avoiding these mistakes, you can optimize your Adsterra CPM rates and maximize your income from your website. In this blog post, we’ve shared some tips and tools to help you choose the right ad format, target the right geos, optimize your website, and track and analyze your ad performance and results. We hope you find them useful and implement them on your website.

If you’re not yet a publisher or a webmaster on Adsterra, you can sign up for free and start monetizing your traffic today. Adsterra is a trusted and reputable ad network that offers high CPM rates, fast payments, 24/7 support, and more. Join Adsterra now and start earning more from your website.

FAQs

Here are some frequently asked questions about Adsterra and CPM rates:

  • What is Adsterra? Adsterra is a leading global advertising platform that connects publishers and webmasters with advertisers and agencies. Adsterra offers various ad formats, such as popunder, banner, native, video, and push notifications, to help publishers and webmasters monetize their traffic and grow their revenue.
  • What is CPM? CPM, or cost per mille, is the amount of money you earn for every 1,000 ad impressions on your website. The higher your CPM, the more money you make.
  • How are CPM rates determined? CPM rates are determined by various factors, such as your traffic quality, volume, geo, device, niche, ad format, placement, and campaign. Different ad formats and geos have different levels of demand and competition for online advertising, which influence the CPM rates you can get for your traffic.
  • How can I increase my CPM rates? You can increase your CPM rates by improving your traffic quality and volume, choosing the right ad format for your website, targeting the right geos for your traffic, optimizing your website for user experience and SEO, and tracking and analyzing your ad performance and results.
  • How can I join Adsterra? You can join Adsterra as a publisher or a webmaster by signing up for free on their website. You’ll need to fill out a registration form, verify your email, and submit your website for approval. Once your website is approved, you can start displaying ads on your website and earning money.

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