April 18, 2024
7 Reasons Your Adsterra CPM Isn’t Sky-High (And How to Fix Them)

7 Reasons Your Adsterra CPM Isn’t Sky-High (And How to Fix Them)

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7 Reasons Your Adsterra CPM Isn’t Sky-High (And How to Fix Them)

If you are a publisher or a webmaster who uses Adsterra, one of the leading ad networks in the industry, you may be wondering why your CPM (cost per mille or cost per thousand impressions) isn’t as high as you expected. After all, Adsterra offers various ad formats, such as display, video, popunder, push, and native ads, that can help you monetize your traffic effectively and efficiently.

However, CPM is not a fixed and constant metric. It can vary depending on various factors, such as the ad format, the quality of the traffic, the niche of the website, the seasonality, and the location of the audience. Some of these factors are within your control, while others are not. Therefore, if you want to boost your CPM and increase your earnings with Adsterra, you need to understand what causes your CPM to be low and how to optimize it.

In this article, we will reveal the 7 most common reasons why your Adsterra CPM isn’t sky-high and how to fix them. By following these tips, you can improve your CPM and maximize your revenue potential with Adsterra.

Reason #1: Your Traffic Quality Is Low

One of the main reasons why your CPM is low is because your traffic quality is low. Traffic quality refers to how valuable and relevant your traffic is to the advertisers who bid on your ad inventory. The higher the traffic quality, the higher the CPM.

Traffic quality can be measured by various indicators, such as:

  • Bounce rate: the percentage of visitors who leave your website after viewing only one page.
  • Session duration: the average time that visitors spend on your website per session.
  • Page views: the average number of pages that visitors view on your website per session.
  • Conversion rate: the percentage of visitors who perform a desired action on your website, such as signing up, downloading, purchasing, etc.
  • Click-through rate (CTR): the percentage of visitors who click on the ads on your website.

If your traffic has a high bounce rate, a low session duration, a low page views, a low conversion rate, or a low CTR, it means that your traffic is not engaged, interested, or relevant to the advertisers. Therefore, your CPM will be low, as advertisers will not be willing to pay a high price for your traffic.

How to fix it:

To improve your traffic quality and increase your CPM, you need to:

  • Create and share valuable and engaging content for your target audience and niche. You can use tools, such as BuzzSumo, to find the most popular and viral content in your niche and target countries. You can also use tools, such as Grammarly, to check and improve your content’s grammar, spelling, and readability. You can also use tools, such as Canva, to create and edit images, videos, and graphics for your content.
  • Optimize your website or app for user experience and performance. You can use tools, such as Google Search Console, to check your website or app’s performance and issues on search engines. You can also use tools, such as Google PageSpeed Insights, to measure and improve your website or app’s speed and loading time. You can also use tools, such as Google Analytics, to track and measure your traffic quality and behavior.
  • Promote your website or app on relevant and high-quality traffic sources. You can use tools, such as Google Keyword Planner, SEMrush, or Ahrefs, to find and target the most relevant and popular keywords for your niche and target countries. You can also use tools, such as Hootsuite, to manage and schedule your social media posts and campaigns. You can also use tools, such as Adsterra, to buy and sell high-quality traffic from various sources and formats.

Reason #2: Your Ad Format Is Not Suitable for Your Traffic

Another reason why your CPM is low is because your ad format is not suitable for your traffic. Ad format refers to the type and size of the ads that you display on your website or app, such as display, video, popunder, push, and native ads. Different ad formats have different CPM rates, depending on the demand and supply of the advertising market, the performance and engagement of the ads, and the preferences and behavior of the audience.

If your ad format is not suitable for your traffic, it means that your ads are not effective, appealing, or relevant to your audience. Therefore, your CPM will be low, as advertisers will not be willing to pay a high price for your ad inventory.

How to fix it:

To improve your ad format and increase your CPM, you need to:

  • Choose the best-matching ad format for your traffic type and niche. You can use tools, such as Adsterra, to find and compare the best CPM rates for different ad formats and traffic types, such as social, mainstream, and adult. You can also use tools, such as Adsterra blog, to stay updated on the best traffic and offers for different ad formats and countries.
  • Test and optimize your ad format for your traffic performance and engagement. You can use tools, such as Google Optimize, to run A/B tests and experiments on your ad format and placement. You can also use tools, such as Google Analytics, to track and measure your ad format’s performance and engagement, such as impressions, clicks, conversions, CTR, etc.
  • Diversify and rotate your ad format to prevent ad fatigue and banner blindness. You can use tools, such as Adsterra, to access and display various ad formats, such as display, video, popunder, push, and native ads, on your website or app. You can also use tools, such as Adsterra, to refresh and relocate your ad format at times to increase your CPM and revenue.

Reason #3: Your Ad Placement Is Not Optimal

The third reason why your CPM is low is because your ad placement is not optimal. Ad placement refers to the location and position of the ads on your website or app, such as above the fold, below the fold, sidebar, header, footer, etc. Different ad placements have different CPM rates, depending on the visibility and viewability of the ads, the user experience and satisfaction of the website or app, and the compliance and policies of the ad network and the advertisers.

If your ad placement is not optimal, it means that your ads are not visible, viewable, or compliant to the ad network and the advertisers. Therefore, your CPM will be low, as advertisers will not be willing to pay a high price for your ad placement.

How to fix it:

To improve your ad placement and increase your CPM, you need to:

  • Follow the best practices and guidelines for ad placement from the ad network and the advertisers. You can use tools, such as Adsterra, to access and follow the best practices and guidelines for ad placement for different ad formats and traffic types. You can also use tools, such as Adsterra blog, to stay updated on the latest news and updates on ad placement and compliance from the ad network and the advertisers.
  • Avoid the common ad placement mistakes that lead to a CPM drop. You can use tools, such as Adsterra blog, to learn and avoid the common ad placement mistakes that lead to a CPM drop, such as outdated advertising codes, too many ads on a web page, multiple ad networks’ scripts, etc. You can also use tools, such as Adsterra support team, to contact and get help from the ad network if you have any questions or issues with your ad placement.
  • Test and optimize your ad placement for your traffic visibility and viewability. You can use tools, such as Google Adsense, to access and use the ad placement experiments feature to test and optimize your ad placement for your traffic visibility and viewability. You can also use tools, such as Google Analytics, to track and measure your ad placement’s visibility and viewability, such as impressions, viewable impressions, viewability rate, etc.

Reason #4: Your Website or App Niche Is Not in High Demand

The fourth reason why your CPM is low is because your website or app niche is not in high demand. Website or app niche refers to the topic, category, or industry of your website or app, such as entertainment, gaming, health, education, etc. Different niches have different CPM rates, depending on the demand and supply of the advertising market, the competition and profitability of the niche, and the preferences and behavior of the audience.

If your website or app niche is not in high demand, it means that your website or app is not attractive, profitable, or relevant to the advertisers. Therefore, your CPM will be low, as advertisers will not be willing to pay a high price for your website or app niche.

How to fix it:

To improve your website or app niche and increase your CPM, you need to:

  • Choose a high-demand and profitable niche for your website or app. You can use tools, such as Google Trends, to find and compare the popularity and trends of different niches and topics in your target countries and regions. You can also use tools, such as Google Keyword Planner, SEMrush, or Ahrefs, to find and analyze the keywords, search volume, competition, and profitability of different niches and topics in your target countries and regions.
  • Optimize your website or app for your niche keywords and topics. You can use tools, such as Yoast SEO, to optimize your website or app’s title, meta description, URL, headings, content, images, and links for your niche keywords and topics. You can also use tools, such as Google Analytics, to track and measure your website or app’s performance and traffic for your niche keywords and topics.
  • Create and share valuable and engaging content for your niche audience and topics. You can use tools, such as BuzzSumo, to find the most popular and viral content in your niche and target countries. You can also use tools, such as Grammarly, to check and improve your content’s grammar, spelling, and readability. You can also use tools, such as Canva, to create and edit images, videos, and graphics for your content.

Reason #5: Your Website or App Seasonality Is Not in Sync with the Advertising Market

The fifth reason why your CPM is low is because your website or app seasonality is not in sync with the advertising market. Website or app seasonality refers to the fluctuations and variations of your website or app’s traffic and revenue due to seasonal factors, such as holidays, events, weather, etc. Different seasons have different CPM rates, depending on the demand and supply of the advertising market, the competition and profitability of the season, and the preferences and behavior of the audience.

If your website or app seasonality is not in sync with the advertising market, it means that your website or app is not attractive, profitable, or relevant to the advertisers during certain periods of time. Therefore, your CPM will be low, as advertisers will not be willing to pay a high price for your website or app seasonality.

How to fix it:

To improve your website or app seasonality and increase your CPM, you need to:

  • Identify and analyze your website or app’s seasonality patterns and trends. You can use tools, such as Google Trends, to find and compare the popularity and trends of your website or app’s niche and topics in your target countries and regions. You can also use tools, such as Google Analytics, to track and measure your website or app’s performance and traffic for different seasons and periods of time.
  • Plan and prepare your website or app for the peak and off-peak seasons. You can use tools, such as Google Calendar, to create and schedule your website or app’s content and campaigns for the peak and off-peak seasons. You can also use tools, such as Adsterra, to access and display the best CPM rates and offers for different seasons and periods of time.
  • Diversify and rotate your website or app’s niche and topics to match the advertising market’s demand and supply. You can use tools, such as Adsterra blog, to stay updated on the best traffic and offers for different niches and topics in different seasons and periods of time. You can also use tools, such as Adsterra, to refresh and relocate your ad format and placement at times to increase your CPM and revenue.

Reason #6: Your Website or App Audience Is Not in High Demand

The sixth reason why your CPM is low is because your website or app audience is not in high demand. Website or app audience refers to the characteristics and demographics of your website or app’s visitors and users, such as age, gender, income, education, interests, etc. Different audiences have different CPM rates, depending on the demand and supply of the advertising market, the competition and profitability of the audience, and the preferences and behavior of the audience.

If your website or app audience is not in high demand, it means that your website or app is not attractive, profitable, or relevant to the advertisers. Therefore, your CPM will be low, as advertisers will not be willing to pay a high price for your website or app audience.

How to fix it:

To improve your website or app audience and increase your CPM, you need to:

  • Identify and analyze your website or app’s audience characteristics and demographics. You can use tools, such as Google Analytics, to track and measure your website or app’s audience characteristics and demographics, such as age, gender, income, education, interests, etc. You can also use tools, such as Google Adsense, to access and use the audience reports feature to get more insights into your website or app’s audience.
  • Segment and target your website or app’s audience based on their characteristics and demographics. You can use tools, such as Google Adsense, to access and use the custom channels feature to segment and target your website or app’s audience based on their characteristics and demographics. You can also use tools, such as Adsterra, to access and display the best CPM rates and offers for different audience segments and targets.
  • Create and share valuable and engaging content for your website or app’s audience based on their characteristics and demographics. You can use tools, such as BuzzSumo, to find the most popular and viral content for your website or app’s audience based on their characteristics and demographics. You can also use tools, such as Grammarly, to check and improve your content’s grammar, spelling, and readability. You can also use tools, such as Canva, to create and edit images, videos, and graphics for your content.

Reason #7: Your Website or App Compliance Is Not in Line with the Ad Network and the Advertisers

The seventh and final reason why your CPM is low is because your website or app compliance is not in line with the ad network and the advertisers. Website or app compliance refers to the rules and regulations that your website or app must follow to be eligible and approved for the ad network and the advertisers. Different ad networks and advertisers have different compliance policies and requirements, depending on the quality and safety of the website or app, the content and niche of the website or app, and the format and placement of the ads.

If your website or app compliance is not in line with the ad network and the advertisers, it means that your website or app is not qualified, safe, or acceptable for the ad network and the advertisers. Therefore, your CPM will be low, as advertisers will not be willing to pay a high price for your website or app compliance.

How to fix it:

To improve your website or app compliance and increase your CPM, you need to:

  • Follow the compliance policies and requirements of the ad network and the advertisers. You can use tools, such as Adsterra, to access and follow the compliance policies and requirements of the ad network and the advertisers for different ad formats and traffic types. You can also use tools, such as Adsterra blog, to stay updated on the latest news and updates on compliance policies and requirements from the ad network and the advertisers.
  • Avoid the common compliance mistakes that lead to a CPM drop or a ban. You can use tools, such as Adsterra blog, to learn and avoid the common compliance mistakes that lead to a CPM drop or a ban, such as invalid traffic, fraudulent clicks, prohibited content, etc. You can also use tools, such as Adsterra support team, to contact and get help from the ad network if you have any questions or issues with your compliance.
  • Test and optimize your website or app for compliance issues and errors. You can use tools, such as Google Search Console, to check your website or app’s compliance issues and errors on search engines. You can also use tools, such as Google PageSpeed Insights, to measure and improve your website or app’s compliance issues and errors on speed and loading time. You can also use tools, such as Google Analytics, to track and measure your website or app’s compliance issues and errors on traffic and performance.

Conclusion

Adsterra is one of the best ad networks for publishers and webmasters who want to monetize their traffic effectively and efficiently. Adsterra offers various ad formats, such as display, video, popunder, push, and native ads, that can help you generate more revenue from your website or app.

However, to boost your CPM and increase your earnings with Adsterra, you need to understand what causes your CPM to be low and how to optimize it. In this article, we have revealed the 7 most common reasons why your Adsterra CPM isn’t sky-high and how to fix them. By following these tips, you can improve your CPM and maximize your revenue potential with Adsterra.

If you are interested in joining Adsterra and enjoying the best CPM rates for your traffic, you can sign up as a publisher here. You can also contact their support team if you have any questions or issues. Adsterra is always ready to help you succeed and achieve your goals.

We hope you have found this article helpful and informative. If you have any feedback or suggestions, please feel free to leave a comment below. We would love to hear from you and learn from your experience. Thank you for reading and happy earning with Adsterra!

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