Introduction:
eCPM, or effective cost per thousand impressions, is a metric used in mobile advertising to measure the average revenue generated per thousand ad impressions. It is calculated by dividing the total revenue generated from ads by the number of ad impressions.
StartApp is a mobile ad network that offers a variety of ad formats, including banners, interstitials, and video ads. It is a popular choice for app developers looking to monetize their apps.
How to increase your eCPM in StartApp
1. Choose the right ad formats
eCPM varies by ad format, with interstitials and video ads typically generating higher eCPMs than banner ads.
Interstitials and video ads are more engaging and interactive than banner ads, and users are more likely to click on them.
2. Place ads in the right locations
Ads placed in more visible locations, such as the top or bottom of the screen, tend to have higher eCPMs.
Users are more likely to notice and click on ads placed in visible locations.
3. Target the right audience
Targeting ads to specific demographics and interests can help reach users who are more likely to click on them, which can lead to a higher eCPM.
Users are more likely to be interested in and click on ads that are relevant to them.
4. Optimize your ad settings
StartApp offers a variety of ad settings that can be optimized to improve eCPM, such as adjusting the frequency of ads, the types of ads that are displayed, and the minimum bid price.
Experimenting with different ad settings can help identify what works best for your app and audience.
5. Use StartApp's mediation platform
StartApp's mediation platform allows you to integrate multiple ad networks into your app, which can help increase eCPM by competing with multiple ad networks for each ad impression.
Ad mediation platforms can help you get the highest eCPM for each ad impression by comparing bids from multiple ad networks.
Additional tips to help increase startapp ECPM:
1. Create a high-quality and engaging app: Users are more likely to click on ads in apps that they enjoy using.
2. Keep your app updated: Fresh content and features will encourage users to keep coming back to your app, which will give you more opportunities to show them ads.
4. Promote your app: Social media and other channels can help you reach more users and grow your audience.
5. Monitor your performance: Use StartApp's reporting dashboard to track your performance and identify areas where you can improve.
6. Use StartApp's ad creative tools to create custom ad creatives that are more likely to engage users.
7. Use StartApp's bidding platform to bid on individual ad impressions. This can help you to get higher eCPMs for your most valuable ad impressions.
Case studies:
- Case study 1: A game developer increased their eCPM in StartApp by 50% by switching to interstitial ads and placing them at strategic locations within the game.
- Case study 2: A news app developer increased their eCPM in StartApp by 20% by targeting their ads to specific demographics and interests, such as users who are interested in business and technology.
- Case study 3: An e-commerce app developer increased their eCPM in StartApp by 15% by using StartApp's mediation platform to compete with multiple ad networks for each ad impression.
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